The fact is people are often driven by self interest. As a result, they acknowledge the concept of “Win - Win” but don’t know how to achieve it. The truth is that when parties to a negotiation believe that they have achieved a fair result, the benefits to all transcend the transaction. Future negotiations go more smoothly with better results. Reputation is undervalued and often forgotten. You may win the negotiation at the expense of you partner, but what happens next time . . . what happens when other vendors, associates and clients come to know your adversarial nature.
The instinct to win at all costs, to strike an unfair deal or crush our opponent is a failed strategy. The key to success with friends, family and business associates is to focus on the relationship. The question is how to do this in the context of a negotiation and achieve success.
This session will focus on the strategies necessary to achieve a successful negotiation. This is not fluff.